STAR

Every not-for-profit needs be the 'STAR' of their sector.  Achieving Sustainability, Transparency, Accountability, and Responsibility.  Not-for-profits need to enhance their organisation's competitiveness and strengthen its financial health for long-term.  Strategically increasing the organisation’s competitiveness and strengthening its financial health in the current economic climate is prime.  Not-for-profits need to identify how to attract new resources to enable it to continue its activities continually inviting donors to connect with its mission and with the people whose lives are transformed by their work.  A well-run sustainable fundraising campaign creates loyalty.  Not-for-profits play a rich and vital role in modern society, but their continued success is dependent upon the public’s trust and confidence in their work.  Accountability improves the trust and confidence of all the relevent stakeholders e.g. beneficiaries, carers, staff and funders.  The Trustee's responsibilities is to ensure the funds are properly and fairly used to avoid undertaking activities that might place reputation at risk; to use reasonable skill and care in their work as trustees; to consider getting external professional advice when appropriate.