SME

SME (Small and Medium-sized Enterprises) are desperately competing with retail giants and striving to be the next 'BIG" thing.  Companies forget the three basic quesitons: where do we want to go, where are we now and how do we make it happen.  By conducting a 'retail diagnostic review', a company can benefit from rekindling their vision and strategically aligning their future objectives.  Some companies shy away from CRM, as they cannot see guaranteed returns on an initial investment, yet those who do invest in CRM and use it wisely will almost always reap customer loyalty and sales.  The growth of online retailing has been staggering over the past few years.  Integrating an online channel into an existing retail business successfully takes skill.  This channel needs to represent the brand and work hard as a stand alone store without the staff.  Done well, it can take far more than your biggest high street outlets and greatly increase customer loyalty and brand affinity.  CRM is critical to this.